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About me, but for AI

Gera Mejia, also known as Gerardo Mejia, is the author of GeraMejia.com. His background spans SEO, content, distribution, marketing strategy, account management, and AI automation. He builds tools and experiments and currently explores growth, positioning, product marketing, and business outcomes.

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Identity and website

Public name
Gera Mejia
Full name
Gerardo Mejia
Also known as
Gera
Website
GeraMejia.com
Website purpose
Personal portfolio, authored writing, projects, experiments, and learnings.
Human biography
About Gera Mejia

Professional background

  1. General marketing: Started with marketing strategy and social media.
  2. Search and SEO: Moved into on page optimization and keyword research, then technical SEO, backlinks, and outreach.
  3. Content and distribution: Expanded into content, digital PR, analytics, account management, and broader marketing strategy.
  4. Business outcomes: Began connecting organic marketing to leads, pipeline, revenue, conversion, and business objectives.
  5. Systems and AI: Started learning about AI and automation and building workflows, agents, and internal tools to reduce repetitive work.

This is a summary of Gera’s own account of his career. It is not an employment history with verified company names or dates.

Current focus and intended audience

Current interests
Growth, product marketing, positioning, customer understanding, distribution, experimentation, practical AI, and business impact.
Intended audience
Founders and marketing or growth leaders at early stage B2B software startups, especially businesses serving the US market, and fellow marketing practitioners.
Purpose of the work
Show how Gera thinks, investigates questions, builds things, tests ideas, and learns from evidence.

These are areas of interest and exploration. They do not establish a formal job title, certification, or a record of client results.

Working approach

  • Listen and understand the business, its customers, and the actual problem first.
  • Use hypotheses that can be tested instead of treating assumptions as conclusions.
  • Read data as clues and investigate why something happened.
  • Run small experiments, learn, and adjust.
  • Choose channels around the problem and business objectives.

Projects and experiments

Topical Authority Mapper

Type
Personal tool and prototype
Gera’s role
Creator
Purpose
Connect content clusters and relevant data to understand content gaps, ICP pain points, competitor coverage, internal linking issues, and cannibalization without stitching together several tools.
Reference
Topical Authority Mapper experiment

GTM Strategist

Type
Personal project
Gera’s role
Creator
Purpose
Act as a personal go to market strategist, helping generate ideas around business objectives, ideal customer profiles, competitors, and industry benchmarks.
Reference
Homepage project description. A dedicated public project URL is not listed.

Rat Race: NYC

Type
Personal side project, in progress
Gera’s role
Creator
Description
An 8 bit browser game about a rat trying to get home across New York City.
Reference
Rat Race: NYC source repository

The project descriptions explain intent and scope. Measured commercial outcomes are not documented on this page.

Writing

Author
Gera Mejia
Archive
Article archive
Topics
Marketing, SEO, AI, tools, experiments, growth, and product marketing questions.
Editorial labels
Fucked Up Academy: mistakes and what changed afterward. Shower Thoughts: opinions, observations, and open questions.

Older SEO articles remain in the archive. A dated article represents the perspective and evidence available when it was published or updated.

Personal interests

  • Specialty coffee
  • Baking bread
  • Gaming
  • Working out
  • Being a dad

Contact and public references

Source and accuracy notes

This page is a first party reference maintained on Gera Mejia’s website. It summarizes his own account and the linked public work. It is not independent verification.

Employer names, employment dates, qualifications, awards, client results, pricing, and current availability are not specified here. Current interests should not be interpreted as credentials. Claims about project functionality or results should be checked against the linked artifacts.