I BUILD, TEST, AND SHARE WHAT ACTUALLY WORKS.
Most SEO content is recycled theory from people who haven't touched a crawl in years. This is different. I test AI tools, build automation workflows, break things, and share what I learn — with input from real practitioners, not just my own opinions.
SEO is the foundation. AI is the lever. This site is the workspace where it all happens in public.
Market Mastery
THE CHRONOLOGY
A trajectory defined by high-stakes industries and technological pivots.
AI-First Growth & GEO
Building at the intersection of SEO, AI automation, and generative engine optimization. Testing what works in AI search — ChatGPT, Perplexity, AI Overviews — and publishing the results.
Web3 & Crypto SEO
Led international SEO for a Tier-1 exchange. Scaled organic visibility across multilingual markets during one of the most competitive periods in crypto search.
Enterprise SaaS
Designed SEO infrastructure for multi-tenant SaaS platforms. Headless CMS implementations, technical architecture, and content systems built for scale.
Fintech & Compliance SEO
Navigated YMYL algorithms for challenger banks and lending platforms. High-stakes search where getting it wrong isn't just a ranking drop — it's a compliance issue.
WHY THE OLD PLAYBOOK
Keywords are table stakes. The game is entities, topical authority, and being the source that AI systems trust enough to cite. If you're still stuffing keywords into H2s, you're optimizing for 2019.
AI Overviews and LLM citations are the new Page 1. If your brand isn't the answer when someone asks ChatGPT or Perplexity, you're invisible to a growing share of your audience.
Experience beats theory. E-E-A-T isn't just a Google acronym — it's the filter AI systems use to decide who gets cited. Real practice, real data, real proof of work.
psychology The AI-First Thesis
"Everyone's talking about AI changing search. I'd rather show you what's actually working — and what's bullshit — by building it myself and sharing the receipts."
SECTOR DOMINANCE
BEYOND THE TERMINAL
When I'm not building AI workflows or arguing about schema markup, I'm somewhere analog. I believe the best growth strategies come from people who think about more than just growth.